Founded in June 2018 and launched to acclaim at SEMA 2019, AlphaRex is a rising leader in performance automotive lighting. They engineer and manufacture cutting-edge LED lighting—including patented NOVA-Series projector headlights with Ice Cube 3D optics, LUXX-Series, PRO-Series, and tail-light solutions—from their ISO-certified facility in California.

Using OSRAM LED chips, polycarbonate lenses, and DOT/SAE-compliant housings, AlphaRex products elevate both form and function, offering superior brightness, longevity, and style. Their lineup spans trucks, SUVs, and muscle cars—tailored to applications like Toyota Tacoma/4Runner, Ford F-Series, Nissan GT‑R, and Tesla models . Beyond performance upgrades, AlphaRex is committed to quality and innovation, holding multiple patents and adhering to ISO‑9000/9001/9002/17949 standards, with rigorous inspection and outstanding tech support.